CounterEvolution

CounterEvolution began when Jim Malone, a life-long musician and songwriter who was at the time producing cartoons for children's television, needed to make a change. (His career in animation was launched when he became the original voice director of the English-language version of the original Pokemon series.) Having recently designed and built a log home in Catskill, New York, he came across a seven-foot slab of reclaimed bowling lane and built a counter for his New York apartment.

He was immediately inspired by the beauty and character of the old Heart Pine and began experimenting with furniture designs. Soon, he had several prototypes for what would become staples of the Industrial Green and Modern Rustic lines.

CounterEvolution's pieces are still made of old wood and steel rescued from closed bowling lanes and other buildings and structures before they're torn down, but that's only part of the story.